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Value Proposition

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Market Opportunity

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Business Model

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Competitive Advantage

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Target Market

Who is the intended market for this business? What is its size and viability?

Market Size

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Market Trends

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Key Competitors

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Products & Services

What are your main products & services? What makes them valuable?

Offerings

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Pricing

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Key Features

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Differentiators

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Marketing

How will you market your business to potential customers?

Channels

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Customer Persona

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Marketing Strategy

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Marketing Targets

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Financials

How will you make money from this business? What are your expected margins?

Monetization

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Margins

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Revenue

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Expenses

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