Shares per Post is a crucial metric for marketers and content creators striving to extend the reach of their social media content. By analyzing how often your posts are shared, you can measure their viral potential and recognize the type of content that best promotes organic dissemination. This article provides a comprehensive overview of the Shares per Post KPI, including its importance, methods for calculation, benchmarks, and strategies for increasing shareability.

What is Shares per Post?

Shares per Post quantifies the average number of times a piece of content on social media is shared by users to their networks. This metric is significant because shares can exponentially increase the visibility and engagement of your content, signaling its relevance and appeal.

What does Shares per Post tell you?

This KPI reveals how compelling and share-worthy your social media content is to your audience. A high Shares per Post indicates that users find value in your content and are motivated to pass it along, effectively endorsing your brand or message to a broader audience. This can enhance the credibility and organic reach of your content.

How to calculate Shares per Post?

To calculate Shares per Post, divide the total number of shares across all posts by the number of posts in the given period:

Shares per Post = Total Shares / Number of Posts

If your content has been shared 500 times over 100 posts, the average Shares per Post would be 5.

Relevant Benchmarks

Benchmarks for Shares per Post can vary depending on the social media platform, the content type, and industry norms. It is crucial to analyze shares within the context of these factors and consider the ratio of shares to overall engagement when setting benchmarks and goals.

3 Project ideas to improve Shares per Post

• Emotive and Relatable Content: Craft posts that evoke emotion or tell stories that resonate on a personal level, prompting users to share with their own networks.
• Share Incentives: Organize campaigns that incentivize users to share posts, such as contests where shares equal entries or social good campaigns where actions trigger donations.
• Collaborative Content: Work with partners, influencers, or customers to create content that appeals to a wider audience, encouraging a broader array of shares.

Leveraging the Shares per Post KPI is an effective way to maximize your social media strategy. Initiatives aimed at enhancing shareability can yield expanded reach, augment brand awareness, and foster audience growth through community-driven promotion.

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