Agencies are some of the most resilient businesses to technological change. And these days, there's no shortage of technological change...

As a business model, offering expertise as a service lets you:

• Pivot into new trends and technologies rapidly (if you are early enough, you can quickly learn the 80% needed to be more knowledgeable than 99% of people on the new technology);
• Experiment with various offerings without investing large amounts of capital; and
• Lean into your strengths, and price accordingly.

If you are thinking about starting an agency, here are some agency business ideas, tailored for 2023, to inspire how you might position it.

1. Newsletter Consulting Agency

The Idea

• Provide guidance, strategy, content creation, and management for businesses looking to leverage newsletters for client engagement.

How it makes money

• Consulting fees, content creation, and management charges.

Why now?

• The revival of newsletters as a personalized marketing and community-building tool.

Technical difficulty: 3/10

2. Automations Agency

The Idea

• Implement and manage automation systems for businesses to streamline their operations and marketing strategies.

How it makes money

• Charges for implementation, monthly management fees, and customization services.

Why now?

• A growing need for businesses to optimize operations and reduce human error amidst the digital boom.

Technical difficulty: 7/10

3. AI Tooling Agency (e.g., using ChatGPT)

The Idea

• Develop, manage, and implement AI tools, like chatbots (using ChatGPT) and automated customer service for businesses.

How it makes money

• Setup fees, maintenance charges, and on-demand customization.

Why now?

• The increasing demand for smart, automated customer interactions and 24/7 availability.

Technical difficulty: 8/10

4. Remote Work Optimization Agency

The Idea

• Help companies enhance remote work strategies, tool implementations, and create effective work-from-home policies.

How it makes money

• Consulting fees, training session charges, and policy development costs.

Why now?

• The surge in remote working culture due to global circumstances.

Technical difficulty: 5/10

5. E-commerce Strategy Agency

The Idea

• Assist e-commerce businesses in developing and implementing sales, marketing, and operational strategies.

How it makes money

• Service charges, retainer fees for ongoing support, and success fees for growth milestones.

Why now?

• The sustained and growing boom in the e-commerce sector.

Technical difficulty: 5/10

6. Sustainability Consulting Agency

The Idea

• Aid businesses in developing and implementing sustainability practices, green policies, and eco-friendly initiatives.

How it makes money

• Consulting fees, project management charges, and partnerships with sustainable suppliers.

Why now?

• Rising global awareness and consumer demand for sustainable practices.

Technical difficulty: 6/10

7. VR/AR Experience Agency

The Idea

• Create, manage, and implement virtual and augmented reality experiences for brands and educational purposes.

How it makes money

• Development charges, licensing fees, and ongoing management fees.

Why now?

• Increasing interest and technological advancements in VR/AR.

Technical difficulty: 9/10

8. Social Media Accessibility Agency

The Idea

• Ensure businesses' social media content is accessible to all, implementing captions, alt text, and user-friendly designs.

How it makes money

• Service charges for auditing and managing accessible content creation.

Why now?

• Growing awareness and demand for inclusive and accessible content.

Technical difficulty: 5/10

9. Cybersecurity Consulting Agency

The Idea

• Ensure businesses are safeguarded against cyber threats, offering audits, solutions, and emergency services.

How it makes money

• Consulting fees, implementation charges, and retainer fees for ongoing services.

Why now?

• The continuous rise in cyber threats and the increasing digitization of businesses.

Technical difficulty: 8/10

10. Influencer Collaboration Agency

The Idea

• Facilitate partnerships between brands and influencers, managing campaigns, negotiations, and content creation.

How it makes money

• Commission on collaboration deals and service charges for campaign management.

Why now?

• The flourishing influencer marketing industry and shift toward social media advertising.

Technical difficulty: 4/10

11. Drone Photography Agency

The Idea

• Provide stunning aerial photography and videography services using drones for various industries such as real estate, events, and agriculture.

How it makes money

• Charge per project for capturing and editing drone footage.

Why now?

• Growing demand in multiple sectors for unique perspectives and data offered by drone imagery.

Technical difficulty: 6/10

12. Mental Health Program Development Agency

The Idea

• Create, implement, and manage mental health programs within corporate environments.

How it makes money

• Consulting fees and program management charges.

Why now?

• Increasing awareness and focus on mental health within professional settings.

Technical difficulty: 5/10

13. Voice Technology Integration Agency

The Idea

• Assist businesses in integrating voice technology into their customer service and user experiences.

How it makes money

• Service fees for development, integration, and ongoing support.

Why now?

• Rise in voice-activated technology usage among consumers (e.g., smart speakers, virtual assistants).

Technical difficulty: 8/10

14. eSports Agency

The Idea

• Manage eSports players, organize events, and forge partnerships between players and sponsors.

How it makes money

• Commissions from players’ earnings and sponsors, event management fees.

Why now?

• The surge in popularity of eSports and online gaming events.

Technical difficulty: 7/10

15. Personal Branding Agency for Executives

The Idea

• Assist executives and professionals in building and maintaining a strong personal brand online.

How it makes money

• Retainer fees for ongoing brand management, project fees for specific campaigns.

Why now?

• The need for a digital presence and branding is increasingly crucial for professional success.

Technical difficulty: 5/10

16. AI Ethics Consulting Agency

The Idea

• Advise companies on implementing AI ethically, ensuring fairness, privacy, and compliance.

How it makes money

• Consulting fees and development charges for implementing ethical AI frameworks.

Why now?

• Growing concern and scrutiny over ethical AI use in business applications.

Technical difficulty: 8/10

17. Digital Twins Development Agency

The Idea

• Develop digital twins for businesses to simulate, analyze, and control physical products or systems.

How it makes money

• Charges for development, simulation, and analysis services.

Why now?

• Advancements in IoT and analytics enable more effective digital twin applications.

Technical difficulty: 9/10

18. Alternative Protein Market Agency

The Idea

• Help brands in the alternative protein market with strategy, partnerships, and go-to-market plans.

How it makes money

• Consulting fees, partnership commissions, and project management charges.

Why now?

• Rise in consumer demand for sustainable and alternative protein sources.

Technical difficulty: 7/10

19. Decentralized Finance (DeFi) Agency

The Idea

• Assist businesses and investors to navigate the DeFi landscape, ensuring compliance, security, and strategic investment.

How it makes money

• Consultation fees, management fees for DeFi portfolios, and implementation charges.

Why now?

• The exponential growth and complexities of the DeFi sector create demand for expertise.

Technical difficulty: 9/10

Hopefully this list sparks a few ideas of your own. And when you're ready to start researching, planning and implementing your new agency business--let Bizway speed up your research and planning with our AI-powered business planning app.