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blog post

7 Helpful ChatGPT Prompts for Writing Email Newsletters

Gerrard + Bizway AI Assistant
Last updated: 
March 1, 2024
5 min read

Email newsletters are a staple in digital marketing, serving as a direct line of communication between a business and its audience. They can update subscribers on the latest news, products, and opinions, while also driving loyalty and engagement. Formulating the right content for your newsletter is crucial. Here are seven helpful ChatGPT prompts to guide you in writing compelling email newsletters.

1. Generating Engaging Content Ideas

  • The Prompt: "List engaging content ideas for our monthly [Industry] newsletter that subscribers look forward to receiving."
  • Sample Response: "Include industry insights, behind-the-scenes highlights, customer success stories, upcoming events, and exclusive interviews with thought leaders."
  • Additional Info to Provide: The industry focus, previous newsletter topics, subscriber interests, and feedback.
  • Use Cases: Keeping the audience informed and engaged with fresh, relevant content in every newsletter issue.

2. Personalizing Email Newsletter Content

  • The Prompt: "How can we personalize the email newsletter content to increase subscriber engagement for [Brand Name]?"
  • Sample Response: "Use subscriber data to segment the audience and tailor content based on their purchasing behavior, content preferences, and interaction history with [Brand Name]."
  • Additional Info to Provide: Subscriber segmentation categories, available data for personalizing content, and strategic goals of the newsletter.
  • Use Cases: Creating a sense of personal connection through content that feels tailored to each subscriber’s interests and behaviours.

3. Crafting Effective Calls-to-Action

  • The Prompt: "Develop clear and compelling calls-to-action (CTAs) for our newsletter that align with [Brand Name]'s marketing objectives."
  • Sample Response: "CTAs like 'Join the Community', 'Get Your Exclusive Deal', or 'Share Your Story' can motivate readers to engage with the brand and participate in its offerings."
  • Additional Info to Provide: Marketing objectives, any promotional offers, and desired subscriber actions.
  • Use Cases: Directly driving subscriber actions that support the overarching marketing goals of [Brand Name].

4. Highlighting User-Generated Content

  • The Prompt: "Include a section in our newsletter that features user-generated content. How should we curate this content for [Product/Service]?"
  • Sample Response: "Curate user-generated content by selecting high-quality customer photos, testimonials, or social media posts that showcase real-life experiences with [Product/Service], and request permission to feature them."
  • Additional Info to Provide: Guidelines for selecting user-generated content and policies regarding user permissions and acknowledgments.
  • Use Cases: Building community and showcasing [Product/Service] through the authentic lens of current users and subscribers.

5. Designing Newsletter Layouts

  • The Prompt: "Propose a layout design for our email newsletter that enhances readability and subscriber interaction."
  • Sample Response: "Adopt a clean and organized layout with a logical flow. Use headers to break up text, incorporate visuals strategically, and ensure CTAs are prominent and clear."
  • Additional Info to Provide: Brand guidelines, preferred design software, and any metrics on past subscriber interactions.
  • Use Cases: Enhancing the subscriber experience by presenting newsletter content in a format that is visually appealing and easy to navigate.

6. Ensuring Deliverability and Open Rates

  • The Prompt: "What practices should we implement to maximize the deliverability and open rates of our email newsletters?"
  • Sample Response: "Maintain email list hygiene, use subject lines that stand out, avoid spam trigger words, and optimize send times based on subscriber behavior."
  • Additional Info to Provide: Email marketing platform capabilities, analytics on optimal sending times, and subject line performance data.
  • Use Cases: Making sure newsletters not only reach the inbox but are also enticing enough to be opened and read by subscribers.
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Gerrard + Bizway AI Assistant

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